Driving significant product cost improvement – via engineering and value chain complexity reduction for a commercial vehicles client.
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A global manufacturer of commercial vehicles experienced unsatisfactory margins and a lack of competitiveness in key market segments.
HIGH DEGREE OF CUSTOMISATION
The company’s assessment of the situation was that the main cause was excessive product cost. A key underlying reason was a high degree of customisation of products, driving significant complexity in all parts of the supply chain.
MARKET DEMAND
Furthermore, the company’s approach to design modularisation was limited and existing modules/variants did not fully correspond to actual market demand. Combined, these factors contributed to significant complexity and excess cost in all parts of the value chain.
Unsatisfactory margins, caused by costly product designs and complexities in the industrial system
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An in-depth internal cost and design analysis was performed, on product, system and component level. This generated immediate improvement ideas, but also served as a “baseline” for subsequent value engineering opportunities.
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An external benchmarking analysis was performed, including all major competitors’ products. Products were systematically disassembled in a dedicated “tear-down” factory, where cross-functional teams analysed and compared design solutions from a cost and value perspective.
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While competitor benchmarking exercises were not entirely new to the company, the level of detail and structure of the analyses provided significantly more improvement ideas, and equally importantly – a very high degree of acceptance and ownership to realise the ideas and implement the solutions.
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All of the best ideas were recorded, planned and prioritised for implementation. In total, the program delivered a 200% cost reduction compared to the original target, and more than half came from solutions that needed less than 6 months to reach full impact.
Additionally, programme learnings were actively used to define new technical design principles – for more efficient design work on new products.