EXPERTISE Services STRATEGIC COST REDUCTIONRightsizing and building a healthy cost base – and lasting competitiveness. How do we structure a cost reduction program differentiating between ‘bad cost’ and the strategical ‘good cost’? What is our position today in the competitive landscape and how is competition shifting? How do we define new ways of working while utilising technology and innovation to enable the cost reduction? How do we build a culture of cost optimisation and continuous improvement?